Find the real problem
Not every request should become a feature. I help teams understand customer needs, business goals and the trade-offs before jumping into a solution.
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Designed the Petbarn appMobile app for Australia's largest pet retailer
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Delivered Valiant's ComplianceIQCompliance automation platform
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Delivered FusionGrove's reportsAdvanced reporting and analytics module
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Delivered Petbarn's PetAIAI-powered pet recommendation engine
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Delivered ProductFriend's MVPLaunched initial product marketplace
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Redesigned Valiant dashboardComplete UX overhaul of core platform
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Designed FusionGrove platformEnd-to-end SaaS platform design
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Designed Petbarn's cartOptimized checkout experience
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Built FusionGrove adminComplete user management system
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Rebuilt Petbarn checkoutEnhanced e-commerce conversion










