Find the real problem
Not every request should become a feature. I help teams understand customer needs, business goals and the trade-offs before jumping into a solution.
Turning a reporting bottleneck into a self-service feature
FusionGrove
60% reduction in CSM time spent on reports
Designing the all-in-one app for pet parents
Petbarn
#1 iOS AU Shopping App (Sep' 24)
Making pet care easier through AI
Petbarn
2x CVR among PetAI users
Connecting players with sports venues, effortlessly.
Regarding Play
2 customers won from prototypes
Redefining Petbarn’s checkout for speed and simplicity.
Petbarn
>$Xm revenue uplifts
A smarter way to qualify business funding scenarios
Valiant
$2bn in loans facilitated
Simplifying how consumers track warranties and receipts.
ProductFriend
1k users in 30 days









